Trademarks

ARBITRON MOBILE OY Trademark Information and Guidelines

Following is a list of marks that may appear on any Arbitron Mobile Oy (“Arbitron Mobile”) website. These trademarks, service marks, and names are owned by Arbitron Inc. and are used by Arbitron Mobile under a license from Arbitron Inc. These marks may be used to refer to or describe Arbitron Mobile services if these guidelines are followed. The marks must not be used in a way that is likely to mislead or confuse consumers regarding the source or origin of any services, or about any sponsorship, affiliation, association, authorization, or endorsement of any company, products, or services by Arbitron Mobile or Arbitron Inc. To the extent a trademark or service mark does not appear on the list, it does not constitute a waiver of any intellectual property rights that Arbitron Mobile, Arbitron Inc., their parents, subsidiarie,s or affiliates have established. Arbitron Inc. and Arbitron Mobile reserve the right to revise these guidelines at any time. Please check back prior to use to ensure you are using the most up-to-date guidelines.

Arbitron Inc. Trademarks, Used Under License by Arbitron Mobile

Arbitron Mobile* ® Arbitron Mobile® is used pursuant to a license from Arbitron Inc.
Arbitron Mobile Index ® Arbitron Mobile Index® is used pursuant to a license from Arbitron Inc.
Arbitron Mobile Trends Panels ® Arbitron Mobile Trends Panels® is used pursuant to a license from Arbitron Inc.
Zokem ® Zokem® is used pursuant to a license from Arbitron Inc.

*The mark "Arbitron Mobile," when referring to the company, gets no trademark designation.

Rules for Use

  1. An Arbitron Mobile mark and any other mark listed above should appear in some distinctive type (such as italics, boldface type, capital letters, underlines, stylization, font, quotation marks).
  2. The trademark, service mark, and registration symbol (as noted) should always be presented adjacent to the mark (e.g., Zokem®), at least once on everything, device or paper, identified by the mark, preferably at the first and/or most prominent use of the mark. All uses of the mark should make it clear that the term is a mark. (See #1 above). In lengthy works, repeat use of the attribution symbol periodically (e.g., once every section, page, or chapter).
  3. All promotional/advertising materials using the mark should include some sort of notation (e.g., an asterisk or a footnote) that the mark is a mark of Arbitron Inc. and used under license by Arbitron Mobile. For example, "Arbitron Mobile Trends Panels® is used pursuant to a license from Arbitron Inc.”

    The following are proper attribution phrases to use in the footnote:

  4. ® [registered mark]® is a registered mark of [owner]
    SM [unregistered service mark]SM is a mark of [owner]
    TM [unregistered trademark]™ is a mark of [owner]

     

    In the event that you are providing attribution for more than one Arbitron Inc. mark used by Arbitron Mobile, list the marks in alphabetical order. If the types of marks differ when citing multiple marks, use the generic phrase "[mark]SM, [mark]™, and [mark]® are marks of [owner]."

  1. When using the marks listed above in publications that will be distributed only in the United States, include the appropriate ™, SM, or ® symbol as referenced above. If you have any questions about whether or not a mark is registered or unregistered in the United States, please consult the United States Patent and Trademark Office’s website located at http://www.uspto.gov/trademarks/index.jsp.

    When using the marks listed above in publications that will be distributed only outside of the United States, use only the ® symbol. When using the marks listed above in publications that will be distributed both inside and outside of the United States, use only the ™ symbol.

  2. Never vary the spelling of, alter the appearance of, abbreviate, combine, hyphenate, translate, or use a plural or possessive form of an Arbitron Mobile mark. For example, do NOT use “Zokem’s software.”
  3. The mark should always be treated as an adjective followed by a generic noun and should not be used as a noun or a verb. For example, a proper use is “Arbitron Mobile® software.”

Last updated: 7.23.13

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